AGORA Hotel Alliance
Boutique Resort "Kyu Karuizawa Hotel"
Rebranded and opening on Saturday, July 11, 2015
AGORA Hospitalities Co., Ltd. (Representative Director & CEO: Aya Aso, Head Office: Minato-ku, Tokyo), dedicated to the vision of “A Collection of Beautiful Japan,” will open the rebranded Kyu Karuizawa Hotel (Address: 491−5 Karuizawa, Karuizawa-machi, Kitasaku-gun, Nagano 389-0102, Japan, No. of guest rooms: 50, General Manager: Masanori Fujita) on Saturday, July 11, 2015 with a new concept and renovated facilities.
AGORA Hospitalities has redefined the Kyu Karuizawa Hotel's concept as "An Unpretentious Resort for a Socialite's Lifestyle", and the hotel will retain its dignity as one of Japan’s venerable historic highland resorts while repositioning itself as a boutique resort offering premium-quality services and relaxing ambience. Guests can lounge in a charming yet unpretentious atmosphere as if in a private villa, freed from the dress codes and constraints of urban living.
AGORA Hospitalities Representative Director & CEO Aya Aso states, "The Hokuriku Shinkansen high-speed rail line began serving the area in 2015, making Karuizawa an even more attractive destination for people not only from Tokyo but from all over Japan, so there's no better year for us to be opening the rebranded Kyu Karuizawa Hotel. I believe Karuizawa, a resort that has enchanted people from all over the globe for over 120 years, is an ideal place for us to convey the beauty of Japan to the world. I am confident this hotel will delight our guests by offering a style and concept perfectly suited to Karuizawa, but which has been missing from the region thus far."
The Kyu Karuizawa Hotel closed its doors temporarily at the end of November 2014, and full-scale renovations of the guest rooms, bar and lounge, and banquet facilities are currently underway. Once complete, the hotel will have a soft opening in July before the grand opening scheduled for this autumn.
Reservations are already being accepted at the hotel's teaser site, http://kyukaruizawahotel.com.